January 29


11:30 am - 01:00 pm

Click to Register:



JAIM Building: University of Tennessee Research Park at Cherokee Farm

2641 Osprey Vista Way, Knoxville, TN 37920

Knoxville, TN, US, 37920

Join our all-star panel of expert practitioners to learn how you can employ Design Thinking in your organization.

Design Thinking – Lunch & Learn

Kick off 2020 with a KTech Lunch & Learn all about Design Thinking.

What is Design Thinking? We’re glad you asked.

Let’s start with Wikipedia:

Core features of design thinking include the ability to: resolve ill-defined or ‘wicked’ problems adopt solution-focused strategies use abductive and productive reasoning.

In an article titled Why Design Thinking Works, Harvard Business Review says “design thinking, has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes”. The tools used in this process include “ethnographic research, an emphasis on reframing problems and experimentation, and the use of diverse teams.”

IDEO, a pioneer in the field, says “Design thinking is a process for creative problem solving. Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?”

Join our all-star panel of expert practitioners to learn how you can employ Design Thinking in your organization.


Bryan Terrill, BT Design Lab

Jay Morgan, Pedal

Justin Couch, EPAM Continuum

Katie Taylor, Radio Systems

Mark McComcas, Pedal

Patrick Hunt, Lirio


11:15 a.m. – Registration & Networking

11:30 a.m. – Lunch Begins

11:40 a.m. – Welcome & Program

1:00 p.m. – Event Wrap-up

About Knoxville Technology Council:

The Knoxville Technology Council connects, develops, promotes, and advocates for the technology industry in the Greater Knoxville region. We believe the technology industry is essential for our community to thrive. KTech unites the region’s technology leaders and empowers businesses and entrepreneurs through networks, events, resources, and more. We are advancing Knoxville as a technology hub and center of innovation.